Key aspects of the German market for publishing Fixed price agreement, wholesalers, logistics Germany and austria have a fixed price agreement: the publisher decides upon the retail price of the book and all retailers have to charge the same price to the customer. The reason for this fixed price agreement is to 1. enable publishers to realize a wide variety of cultural and political aspects and 2. protect smaller booksellers from competition! 4 Key aspects of the German market for publishing Fixed price agreement, wholesalers, logistics Germany and Austria have a fixed price agreement: The publisher decides upon the retail price of the book and all retailers have to charge the same price to the customer. The reason for this fixed price agreement is to 1. enable publishers to realize a wide variety of cultural and political aspects and 2. protect smaller booksellers from competition