Key aspects of the German market for publishing Number of customers The book trade continues to be the most important channel for books in germany sales at retail price totalling 5. 1 billion e have a share of 55.8% of the total book sales direct sales to end customers follow at 17.7%(1.6 billion e Mail order companies achieve 0. 9 billion E(9.9%), department stores 4.4%(0, 4 billion EUR) and clubs 3.3%(0, 3 billion. e. Other point of sales(e.g. gas stations, drug stores, toy shops etc. gain 9.0 %(0, 81 billion e Most of total book sales were done by members of the borsenverein (the dominant association of the industry)with appr. 6. 400 members The membership consists of 1800 publishers and 4700 booksellers! 3 Key aspects of the German market for publishing Number of customers The book trade continues to be the most important channel for books in Germany. Sales at retail price totalling 5.1 billion € have a share of 55.8% of the total book sales. Direct sales to end customers follow at 17.7% (1.6 billion €) Mail order companies achieve 0.9 billion € (9.9%), department stores 4.4 % (0,4 billion EUR) and clubs 3.3% (0,3 billion.€). Other point of sales (e.g. gas stations, drug stores, toy shops etc.) gain 9.0 % (0,81 billion €). Most of total book sales were done by members of the Börsenverein (the dominant association of the industry) with appr. 6.400 members. The membership consists of 1800 publishers and 4700 booksellers