Global market forces Pressures created by foreign competitors, as well as the opportunities created by foreign customers e Presence of foreign competitors in home markets can affect their business significantly o Much of the demand growth available to companies is in foreign and emerging markets Increasing demand for products throughout the world through the global proliferation of information9-6 Global Market Forces ⚫ Pressures created by foreign competitors, as well as the opportunities created by foreign customers. ⚫ Presence of foreign competitors in home markets can affect their business significantly. ⚫ Much of the demand growth available to companies is in foreign and emerging markets. ⚫ Increasing demand for products throughout the world through the global proliferation of information