Global market Forces o Particular markets often serve to drive technological advances in some areas o Companies forced to develop and enhance leading-edge technologies and products o Such products can be used to increase or maintain market position in other areas or regions where the markets are not as competitive9-7 Global Market Forces ⚫ Particular markets often serve to drive technological advances in some areas. ⚫ Companies forced to develop and enhance leading-edge technologies and products. ⚫ Such products can be used to increase or maintain market position in other areas or regions where the markets are not as competitive