Case 1 Travelocity takes E-Business a Long Way What steps has travelocity taken to retain its market share and increase revenues and profits? Step 1: Creating an emotional connection with customers(para. 3) Step 2 Guaranteeing customers'rights (para 4-5) Step 3: Redesigning its website(para.6-7) Step 4: Diversifying its business(para. 8)Case 1 Travelocity Takes E-Business a Long Way What steps has Travelocity taken to retain its market share and increase revenues and profits? • Step 1: Creating an emotional connection with customers (para. 3) • Step 2: Guaranteeing customers’ rights (para. 4-5) • Step 3: Redesigning its website (para.6-7) • Step 4: Diversifying its business (para. 8)