Researching Will theTaobao Effect and the continued growth of online shopping undermine the traditional retailer model in China? Which model provides more competitive pricing? Which model has a wider selection of products? Which model guarantees a better authenticity of products? Which model offers a more convenient shopping process? Which model has a more convenient payment system? Which model ensures a better after-sales service?Researching Will the “Taobao Effect” and the continued growth of online shopping undermine the traditional retailer model in China? • Which model provides more competitive pricing? • Which model has a wider selection of products? • Which model guarantees a better authenticity of products? • Which model offers a more convenient shopping process? • Which model has a more convenient payment system? • Which model ensures a better after-sales service?