价发号 《营销学原理》 期末考试试卷 ()9.Companies use captive market pricing to trap people into being lifelong customers. ()10.The marketing process puts the target customer(s)in the center of all marketing activities. Ill.Define the following concepts briefly.(12 points) Score: 1.Marketing mix (3 points) 2.Vertical marketing system(VMS)(3 points) 3.Integrated marketing communications (3 points) 4.Market segmentation (3 points) J《营销学原理》 期末考试试卷 （ ）9. Companies use captive market pricing to trap people into being lifelong customers. （ ）10. The marketing process puts the target customer(s) in the center of all marketing activities. III. Define the following concepts briefly. (12 points) Score: 1．Marketing mix (3 points) 2．Vertical marketing system (VMS) (3 points) 3．Integrated marketing communications (3 points) 4. Market segmentation (3 points) 5