价号 《营销学原理》 期末考试试卷 IV.Answer the following questions briefly.(18 points) Score: 1.What marketing strategic_options (are open to the marketers of electronic appliances (in the mature stage of the product life cycle? (6 points) 2.What is marketing concept as compared to selling concept?(6 points) 3.Describe the kinds of horizontal(横向)and vertical(纵向)channel conflicts that might occur in the personal computer industry.(6 points) V.Case Analysis(40 points) Score:. 1.New Wealth Brings Surge (in Two-home Families 6《营销学原理》 期末考试试卷 IV. Answer the following questions briefly. (18 points) Score: 1．What marketing strategic options （选择）are open to the marketers of electronic appliances （电器） in the mature stage of the product life cycle? (6 points) 2．What is marketing concept as compared to selling concept? (6 points) 3．Describe the kinds of horizontal （横向）and vertical （纵向）channel conflicts that might occur in the personal computer industry. (6 points) V. Case Analysis (40 points) Score: 1. New Wealth Brings Surge (热潮) in Two-home Families 6