Date Chapter Important Dates 9/9 Welcome to Marketing Marketing Environmental Analysis Environmental Analysis No Discussion sections this week 9/16 Global Marketing Challenges 3,4 Global Marketing Challenges, Marketing Planning 4(thru pg. 101) Marketing Planning and Organization Strategy Discussion 9 /16-9/23 n discussion: View"Zanes Cycles is Customer Driven". Discuss Lecture Assignment #1 4(thru page 101)Marketing Planning and Organization Strategy(Cont'd Consumer Behavior 6 Consumer behavior In discussion: Discuss minnesota twins video 9/30 Organizational Behavior 7,8 Organizational Behavior, Market Segmentation, and Targeting Market Segmentation, and Targeting Discussion 9/30-10/7 In Advance: Read Vermeer Case In Discussion Discuss vermeer Case3 Date Chapter Lecture Topic Important Dates 9/9 1 Welcome to Marketing! 1, 2 Marketing, Environmental Analysis 2 Environmental Analysis No Discussion Sections This Week 9/16 3 Global Marketing Challenges 3, 4 Global Marketing Challenges, Marketing Planning 4 (thru pg. 101) Marketing Planning and Organization Strategy Discussion 9/16-9/23 In discussion: View “Zane’s Cycles is Customer Driven”. Discuss Lecture Assignment #1. 9/23 4(thru page 101) Marketing Planning and Organization Strategy (Cont'd) 6 Consumer Behavior 6 Consumer Behavior Discussion 9/23-9/30 In Discussion: Discuss Minnesota Twins Video 9/30 7 Organizational Behavior 7, 8 Organizational Behavior, Market Segmentation, and Targeting 8 Market Segmentation, and Targeting Discussion 9/30-10/7 In Advance: Read Vermeer Case In Discussion: Discuss Vermeer Case