Why Is Measuring Organizational Performance Important? Better Increased Ability Asset To Provide Management Customer Value Why Measure Organizational Performance? Improved Measures of Impact on Organizational Organizational Knowledge Reputation ©Prentice Hall,2002 20-6 Why Is Measuring Organizational Performance Important? Increased Ability To Provide Customer Value Better Asset Management Impact on Organizational Reputation Improved Measures of Organizational Knowledge Why Measure Organizational Performance? © Prentice Hall, 2002 20-6