第一篇导论 第一章跨国公司与跨国经营 【教学目的和要求】 1、了解本课程的框架教学时数：1 2、跨国公司的定义与概念发展教学时数：1 3、了解跨国公司所处的外部环境与面临的挑战 教学时数：1 【基础知识】 1、跨国公司定义 2、跨国经营的概念与发展 3、全球化的内涵 教学总时数：3 参考资料：《跨国经营理论与战略》第一章后参考文献 作业与练习：阅读《跨国管理》Readings1一1,1一2 案例讨论1：INGVARKAMPRAD AND IKEA 教学时数：2 Objectives .The case contributes to learning at three broad levels: 1.The strategic level 2.The organizational level 3.The managerial level Subject and assignment questions 1.Subject:IKEA strategy in Sweden/Questions:What were the sources of IKEA's successful entry in furniture retailing business in Sweden? 2.Subject:IKEA's strategy while expanding internationally/Questions: How important was internationalization to IKEA?What challenges did IKEA face while expanding internationally,and how did it overcome them? 3 Subject:Organizational capabilities of IKEA/Questions:What were the management processes by which IKEA coordinated and controlled its Euro-wide operations?How effective were they? 4.Subject:Organizational value and Ingwar Kamprad's vision/Questions: What were Ingvar's role in IKEA's development? 5.Subject:Action plan for the future/Questions:What challenges lie ahead for IKEA?Please recommend what course of action Anders Moberg should follow in order to deal with them? 33 第一篇 导论 第一章 跨国公司与跨国经营 【教学目的和要求】 1、了解本课程的框架 教学时数：1 2、跨国公司的定义与概念发展 教学时数：1 3、了解跨国公司所处的外部环境与面临的挑战 教学时数：1 【基础知识】 1、跨国公司定义 2、跨国经营的概念与发展 3、全球化的内涵 教学总时数：3 参考资料：《跨国经营理论与战略》第一章后参考文献 作业与练习：阅读《跨国管理》Readings 1－1，1－2 案例讨论 1：INGVARKAMPRAD AND IKEA 教学时数：2 Objectives •Thecasecontributestolearningatthreebroadlevels: 1. The strategic level 2. The organizational level 3. The managerial level Subject and assignment questions 1. Subject: IKEA strategy in Sweden/ Questions: What were the sources of IKEA’s successful entry in furniture retailing business in Sweden? 2.Subject: IKEA’s strategy while expanding internationally/ Questions: How important was internationalization to IKEA? What challenges did IKEA face while expanding internationally, and how did it overcome them? 3 Subject: Organizational capabilities of IKEA/ Questions: What were the management processes by which IKEA coordinated and controlled its Euro-wide operations? How effective were they? 4. Subject: Organizational value and Ingwar Kamprad’s vision/ Questions: What were Ingvar’s role in IKEA’s development? 5. Subject: Action plan for the future/ Questions: What challenges lie ahead for IKEA? Please recommend what course of action Anders Moberg should follow in order to deal with them?