学习思路 国际化、规范化、本土化 国际化是指熟悉国际经济政治和跨国公司： 规范化是指学习规范的理论和研究方法。什么是规范化研究，主要包括：(1)实证 (positive)研究：主要要是基于对现实的解释、说明从而预测将来；(2)规范 (normative),研究：主要是设计将来应该应该如何，怎么样做才是最佳的。两者 结合：光解释和预测是不够的，还必须说明什么人是好的选择。 本土化是指了解现实的困惑问题和尝试提出解决方案。 案例研究 案例定义：Case definition Cases and exercises are not the same thing. A case is a:A resource for group discussion.Whose purpose is to help people to acquire the aptitude to: Think Discuss Exchange points of view 案例的组分 Outline of A Typical Case Here is a typical outline of the information which a case will cover.Of course,this outline can differ from one case to another. (1)The Issue:Description of the problem at hand (2)The Character(s):Description of person(s)in charge,such as time spent in the company,executive(s)to whom he/she reports,etc. (3)The Company:Background of the company and the business unit concerned, including history,key numbers,organizational structure,geographic scope,corporate philosophy,products,etc. Continue to the last page (4)The Industry:Size (domestically,world wide,or in countries concerned),key trends (technical,social,economic,political), customer groups,competition,products and markets,strategies and key success factors,etc. (5)The Options:What are the different options to solved the issue4 学习思路 国际化、规范化、本土化 国际化是指熟悉国际经济政治和跨国公司； 规范化是指学习规范的理论和研究方法。什么是规范化研究，主要包括:(1)实证 (positive)研究：主要要是基于对现实的解释、说明从而预测将来；(2)规范 (normative)研究：主要是设计将来应该应该如何，怎么样做才是最佳的。两者 结合：光解释和预测是不够的，还必须说明什么人是好的选择。 本土化是指了解现实的困惑问题和尝试提出解决方案。 案例研究 案例定义：Case definition Cases and exercises are not the same thing. A case is a: A resource for group discussion. Whose purpose is to help people to acquire the aptitude to: Think Discuss Exchange points of view 案例的组分 Outline of A Typical Case Here is a typical outline of the information which a case will cover. Of course, this outline can differ from one case to another. (1) The Issue: Description of the problem at hand (2) The Character(s): Description of person(s) in charge, such as time spent in the company, executive(s) to whom he/she reports, etc. (3) The Company: Background of the company and the business unit concerned, including history, key numbers, organizational structure, geographic scope, corporate philosophy, products, etc. Continue to the last page (4) The Industry: Size (domestically, world wide, or in countries concerned), key trends (technical, social, economic, political), customer groups, competition, products and markets, strategies and key success factors, etc. (5) The Options: What are the different options to solved the issue