QFD Example Designing a refrigerator Step 4:Competition Benchmarking Identify Competitors ■ Test and Analyze Competitor Products Reverse Engineer Competitor Products Rate Competitor Products against customer requirements/constraintsQFD Example Designing a Refrigerator Step 4: Competition Benchmarking „ Identify Competitors „ Test and Analyze Competitor Products „ Reverse Engineer Competitor Products „ Rate Competitor Products against customer requirements/constraints