QFD Example Designing a refrigerator Step 4:Competition Benchmarking Identify Competitors Maytag,Whirlpool,GE,Frigidaire, Amana ■ Analyze Competitor Products 目 Efficiency Ratings,Noise Measurements,Temperature range, Physical size,Weight,Cost,etc. Rate Competitor Products against customer requirements/constraintsQFD Example Designing a Refrigerator Step 4: Competition Benchmarking „ Identify Competitors † Maytag, Whirlpool, GE, Frigidaire, Amana „ Analyze Competitor Products † Efficiency Ratings, Noise Measurements, Temperature range, Physical size, Weight, Cost, etc. „ Rate Competitor Products against customer requirements/constraints