e0l Utterback's Dynamics of Aerospace Initiative Innovation Model o Rate of product innovation highest during formative years o As product matures rate of process innovation overcomes product innovation Very mature products have low levels of both product process innovations 12-Shields-091802 @2002 Massachusetts Institute of Technology web. mit. edu/lean12 - Shields 091802 © 2002 Massachusetts Institute of Technology web.mit.edu/lean Utterback’s Utterback’s Dynamics of Dynamics of Innovation Model Innovation Model ❍ Rate of product innovation highest during formative years ❍ As product matures rate of process innovation overcomes product innovation ❍ Very mature products have low levels of both product & process innovations -