Lean Aerospace Theory in Application Initiative Emergence of the Dominant Design Fluid phase Rapid technology Transition phase innovation Shakeout, competition many firms shifts to process founded Specific Phase: Stable, small number of firms competition shifts to price Destabilizing changes in technology or process can destroy industry Time Data(cars), from Entry and Exit of Firms in the U.S. Auto try: 1894-1992. National Academy of Science: theory from Utterback, Dynamics of Innovation, 1994 13-Shields-091802 @2002 Massachusetts Institute of Technology web. mit. edu/lean13 - Shields 091802 © 2002 Massachusetts Institute of Technology web.mit.edu/lean Theory in Application Theory in Application Number of Firms Time Fluid Phase: Rapid technology innovation, many firms founded Transition Phase: Shakeout, competition shifts to process Emergence of the Dominant Design Specific Phase: Stable, small number of firms competition shifts to price Destabilizing changes in technology or process can destroy industry! Source: Data (cars), from Entry and Exit of Firms in the U.S. Auto Industry: 1894-1992. National Academy of Science: theory concepts from Utterback, Dynamics of Innovation, 1994 -