Defining Organization Structure(cont.) Departmentalization (cont.) -large organizations combine most or all forms of departmentalization 一 trends customer departmentalization is increasingly being used -better able to monitor and respond to customer needs -cross-functional teams are becoming popular >groups of individuals who are experts in various specialties >>involved in all aspects of bringing a new product to market ©Prentice Hall,2002 10-7 Defining Organization Structure (cont.) Departmentalization (cont.) – large organizations combine most or all forms of departmentalization – trends • customer departmentalization is increasingly being used – better able to monitor and respond to customer needs – cross-functional teams are becoming popular »groups of individuals who are experts in various specialties »involved in all aspects of bringing a new product to market © Prentice Hall, 2002 10-7