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Reading and researching Model 1 (para. 1-4): Business-to-business(B2B ) customer focus 1. other companies or businesses Type 1: Focus -facilitating sales transactions between businesses · Example:Dell A large portion of Dells online-orders are 2. from corporate clients who are well-informed about the products they need and are looking for fairly priced high-quality computer products that will be delivered quickly Advantages: To Dell-3 reducing storage and carrying costs and rarely stuck with unsold inventory To customers- reducing costs associated with wholesalers and retailers helping to reduce the price they pay for equipmentReading and Researching • Model 1 (para. 1-4): Business-to-business (B2B): customer focus – 1. other companies or businesses Type 1: Focus – facilitating sales transactions between businesses • Example: Dell • A large portion of Dell’s online-orders are 2. from corporate clients who are well-informed about the products they need and are looking for fairly priced, high-quality computer products that will be delivered quickly. Advantages: • To Dell – 3. reducing storage and carrying costs and rarely stuck with unsold inventory • To customers – reducing costs associated with wholesalers and retailers, helping to reduce the price they pay for equipment
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