The vision The vision describes a future identity and the Mission describes why it will be achieved a vision contains the following elements capitalizes on core competencies it is inspiring it is clear and unambiguous paints a vivid picture describes a bright future(futurecasting) is easy to remember formulates realistic and achievable aspirations is aligned with organizational values and culture -it is short! 19 The Vision ▪ The Vision describes a future identity and the Mission describes why it will be achieved. ▪ A vision contains the following elements – capitalizes on core competencies – it is inspiring – it is clear and unambiguous – paints a vivid picture – describes a bright future (futurecasting) – is easy to remember – formulates realistic and achievable aspirations – is aligned with organizational values and culture – it is short