The vision A vision is an over-riding idea of what the organization should be It often it reflects the dream of the founder or leader your company's vision could be, for example, to be "the largest producer of management literature in the US", the maker of the finest chocolate candies in London ,or the management consultant of choice for non-profit organizations in Germany. " A vision must be sufficiently clear and concise that everyone in the organization understands it and can buy into it with passion A Vision should be presented as a picture of the business in three or more years time in terms of its likely physical appearance, size activities etc Answer the question: if someone from Mars visited the business what would they see (or sense)? Consider its future products, markets, customers processes, location, staffing etc! 18 The Vision ▪ A vision is an over-riding idea of what the organization should be. It often it reflects the dream of the founder or leader. Your company's vision could be, for example, to be "the largest producer of management literature in the US", "the maker of the finest chocolate candies in London", or "the management consultant of choice for non-profit organizations in Germany." A vision must be sufficiently clear and concise that everyone in the organization understands it and can buy into it with passion. ▪ A Vision should be presented as a picture of the business in three or more years time in terms of its likely physical appearance, size, activities etc. Answer the question: "if someone from Mars visited the business, what would they see (or sense)?" Consider its future products, markets, customers, processes, location, staffing etc