现代观念 2、社会市场营销观念( The societal marketing concept 组织的任务是确定目标市场的需求、欲望和兴趣,并 以保护或者提高消费者和社会福利的方式,比竞争者更 有效、更有利地向目标市场提供所期待的满足 The socIETAL MarKetING holds that the organization's task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively efficiently than competitors in a way that preserves or enhances the consumer's and the society's well-being 该观念强调企业在确定营销政策时应考虑到公司利益消费者需 求的满足和公共利益三者间的平衡。现代观念 2、社会市场营销观念 (The societal marketing concept) ——组织的任务是确定目标市场的需求、欲望和兴趣，并 以保护或者提高消费者和社会福利的方式，比竞争者更 有效、更有利地向目标市场提供所期待的满足。 The SOCIETAL MARKETING holds that the organization’s task is to determine the needs,wants, and interests of target markets and to deliver the desired satisfactions more effectively efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well-being. 该观念强调企业在确定营销政策时应考虑到公司利益消费者需 求的满足和公共利益三者间的平衡