现代观念 1、市场营销观念( The marketing concept 实现组织诸目标的关键在于正确确定目标市场的需 要和欲望,并且比竞争对手更有效、更有力地地传送目 标市场所期望满足的东西。 The MARKETING CONCEPT holds that the key to achieving organizational goals consists of more effective than competitors in integrating marketing activities toward determining and satisfying the needs and wants of target markets 市场营销观念有四个主要支柱 求、协调 营销、盈利性现代观念 1、市场营销观念 (The marketing concept) ——实现组织诸目标的关键在于正确确定目标市场的需 要和欲望，并且比竞争对手更有效、更有力地地传送目 标市场所期望满足的东西。 The MARKETING CONCEPT holds that the key to achieving organizational goals consists of more effective than competitors in integrating marketing activities toward determining and satisfying the needs and wants of target markets. 市场营销观念有四个主要支柱：目标市场、顾客需求、协调 营销、盈利性