Lesson 7 Class hours:7th week,2 lessons in total Teaching content Hypotheses of the relationship between culture and language First quarter The Sapir-Whorf hypothesis Interactions between word,meaning and culture Second quarter Cases for discussion We are at the mercy of our language/BMW Motor's product marketing coverage Notice:BMW Car's body is integrated with China's Peking Opera face. Thinking questions: 1.How does the language we use influence our perception and our view of the world?Take Peking Opera as an example. 2.Have it ever occurred to you that you may have been greatly influenced by the language you use? Lesson8 Class hours:8th week,2 lessons in total Teaching content Different linguistic for business backgrounds First quarter Misunderstandings resulting from language translation problems Misunderstandings in cross-cultural business communications Second quarte Cases for discussion Language,thought,and culture:Audi Auto's product marketing advertisement contains Su Shi's words"water tune song head when is the bright moon" Thinking questions 1.What do you think is the meaning of the Japanese proverb "the nail that sticks up will be pounded down"?Doyou have a similar saying in Chinese?8 Lesson 7 Class hours: 7th week, 2 lessons in total Teaching content Hypotheses of the relationship between culture and language First quarter The Sapir-Whorf hypothesis Interactions between word, meaning and culture Second quarter Cases for discussion We are at the mercy of our language/ BMW Motor's product marketing coverage Notice: BMW Car's body is integrated with China's Peking Opera face. Thinking questions: 1. How does the language we use influence our perception and our view of the world? Take Peking Opera as an example. 2. Have it ever occurred to you that you may have been greatly influenced by the language you use? Lesson 8 Class hours: 8th week, 2 lessons in total Teaching content Different linguistic for business backgrounds First quarter Misunderstandings resulting from language translation problems Misunderstandings in cross-cultural business communications Second quarter Cases for discussion Language, thought, and culture: Audi Auto's product marketing advertisement contains Su Shi's words "water tune song head when is the bright moon" . Thinking questions: 1. What do you think is the meaning of the Japanese proverb "the nail that sticks up will be pounded down"? Do you have a similar saying in Chinese?