2.Find a Chinese poem and its English translated version.Compare the translated version with the original one. Lesson 9 Class hours:Week 9 of 2 lessons Teaching content First quarter Achieving equivalence in translation Language shapes our though Second quarter Cases for discussion Problems in translation:Oreo's product marketing advertisement"nvite you to the palace to eat refreshments":two ancient Chinese buildings in the Forbidden City and the Temple of Heaven exhibited in the picture. Thinking questions: 1.What problems in translation are people likely toencounter? 2.Why are direct translations difficult in some cases?What can we do about it? Lesson 10 Class hours:10th week,2 lessons in total Teaching content Culture and verbal communication First quarter Verbal pattems Considerations in acquiring a new language in addition to its grammar. pronunciation and spelling Second quarter Cases for discussion Verbal pattern differences:Each car in Volkswagen's brand marketing "China Road,Volkswagen Heart"uses Chinese characters with "heart"to summarize its deep meaning.such as"loyalty"and"zhi" Thinking questions: 9 9 2. Find a Chinese poem and its English translated version. Compare the translated version with the original one. Lesson 9 Class hours: Week 9 of 2 lessons Teaching content First quarter Achieving equivalence in translation Language shapes our thought Second quarter Cases for discussion Problems in translation: Oreo's product marketing advertisement "Invite you to the palace to eat refreshments": two ancient Chinese buildings in the Forbidden City and the Temple of Heaven exhibited in the picture. Thinking questions: 1. What problems in translation are people likely to encounter? 2. Why are direct translations difficult in some cases? What can we do about it? Lesson 10 Class hours: 10th week, 2 lessons in total Teaching content Culture and verbal communication First quarter Verbal patterns Considerations in acquiring a new language in addition to its grammar, pronunciation and spelling Second quarter Cases for discussion Verbal pattern differences: Each car in Volkswagen's brand marketing "China Road, Volkswagen Heart" uses Chinese characters with "heart" to summarize its deep meaning, such as "loyalty" and "zhi" Thinking questions: