上游充通大粤 SHANGHAI JIAO TONG UNIVERSITY Three Categories of R&D R T Basic Technology Product Research Development Development Discovery process Loosely structured Structured methods 。No set timing ·Difficult to plan ●Planned timing Very large uncertainty ·Less uncertainty Predictable outcome ·Long term ●Short term ·Medium termThree Categories of R&D Three Categories of R&D Structured methods Planned timing Predictable outcome Short term R D • Loosely structured • Difficult to plan • Less uncertainty • Medium term • Discovery process • No set timing • Very large uncertainty • Long term T Basic Research Technology Development Product Development