D. The organization of the book (2) The impact of e-commerce is happening in phases. In its first phase (1994-1997), e-commerce was about presence: making sure that everybody had a Web site, meeting the demand that every company, large or small, get out there and have at least something on Internet. People weren't quite sure why they were doing it, but they knew that they had to have an The second phase(1997-2000)of e-commerce was about transactions buying and selling over digital media. The focus in this phase was on order flow and gross revenue. Some of that was the matching of buyers and sellers who never would have found each other in the past. Some of it was simply taking transactions that would have been done through paper purchase orders and saying that this business was done on the Internet, al though the meaning of that change quite insignificant. But in this phase, the announcements were all about order flow at any why-sell-it-when-you-can-give-it-away business models. As a result, many of the first movers in this phase such as Value America, are either gasping, have gasped their last breath, or are flailing about in a sea of red ink Today, e-commerce is entering the third phase(2000-7), with a focus on how the Internet can impact profitability. And profitability is not about increasing gross revenues but rather increasing gross margins. We call this phase e-business, and it includes all the applications and processes enabling a company to service a business transaction. Thus, e-business is not just about e-commerce transactions or about buying and selling over the Web: it's the overall strategy of redefining old business models, with the aid of technology, to maximize customer value and profits. To paraphrase Business Week: Forget B2B and B2C, E-business is about P2P--path to profitability 6. Between 1994 and 1997, companies built their Web sites mainly because they A wanted to find more customers B. had no other things to do C. wanted to show their existence on Internet D felt the Internet was quite interesting 7. In the second phase of e-commerce, companies were satisfied that the A. have built their own web sites on internet B have taken some transactions through internet C took transactions through paper purchase orders D take transactions through paper purchase orders 8. What does"the first movers"(para. 2)most probably mean? A. he first motivations for the companies to take e-commerce B. The earliest transformation of transactions from paper orders to e-commerce C. The first companies that have failed in the field of e-commerce D. The earliest companies that get involved in e-commerce 00888电子商务英语第6页共7页00888 电子商务英语 第 6 页 共 7 页 D. The organization of the book. (2) The impact of e-commerce is happening in phases. In its first phase (1994—1997), e-commerce was about presence: making sure that everybody had a Web site, meeting the demand that every company, large or small, get out there and have at least something on the Internet. People weren't quite sure why they were doing it, but they knew that they had to have an online presence. The second phase (1997—2000) of e-commerce was about transactions buying and selling over digital media. The focus in this phase was on order flow and gross revenue. Some of that was the matching of buyers and sellers who never would have found each other in the past. Some of it was simply taking transactions that would have been done through paper purchase orders and saying that this business was done on the Internet, although the meaning of that change was quite insignificant. But in this phase, the announcements were all about order flow at any cost: why-sell-it-when-you-can-give-it-away business models. As a result, many of the first movers in this phase such as Value America, are either gasping, have gasped their last breath, or are flailing about in a sea of red ink. Today, e-commerce is entering the third phase (2000-?), with a focus on how the Internet can impact profitability. And profitability is not about increasing gross revenues but rather increasing gross margins. We call this phase e-business, and it includes all the applications and processes enabling a company to service a business transaction. Thus, e-business is not just about e-commerce transactions or about buying and selling over the Web: it's the overall strategy of redefining old business models, with the aid of technology, to maximize customer value and profits. To paraphrase Business Week: “Forget B2B and B2C, E-business is about P2P—path to profitability." 6. Between 1994 and 1997, companies built their Web sites mainly because they________. A. wanted to find more customers B. had no other things to do C. wanted to show their existence on Internet D. felt the Internet was quite interesting 7. In the second phase of e-commerce, companies were satisfied that they ________. A. have built their own Web sites on Internet B. have taken some transactions through Internet C. took transactions through paper purchase orders D. take transactions through paper purchase orders 8. What does “the first movers" (para. 2) most probably mean? A. he first motivations for the companies to take e-commerce. B. The earliest transformation of transactions from paper orders to e-commerce. C. The first companies that have failed in the field of e-commerce. D. The earliest companies that get involved in e-commerce