9. The earliest e-commerce began in the year of A.1994 C.1999 10. What does the last sentence in the passage most probably mean? A. B2B and B2C are no longer suitable e-business models B. The aim of taking e-business is to earn more profit C. E-business is by no means a good way of getting profit D. P2P is the most suitable e-business model 七、英译汉,阅读下面的短文,然后将划线的句子翻译成汉语(10%,每题2分) (请将译文写在答题纸上) (1)Communication can be the most critical aspect of whether a change strategy will succeed or fail The degree to which information flows down through the organization can influence how well the change vision is understood and embraced. It can impact the values, behaviors and mindset of the workforce. It can either clarify or muddle a company's organizational structure and employee roles and it can enhance or detract from the culture the leadership is trying to maintain (2)Executives who have successfully led change efforts advocate in-person discussions and meetings as the most effective communication vehicle (3)The degree to which information is shared across the organization can impact speed and flexibility tremendously. Lateral communication provides tools to take action Continuous nnovation,a critical element of e-business strategy, is at the mercy of an organization's (4)In todav's business environment. the challenge associated with communication is not simpl one of volume. Instead, it is the need to reach the target audience(both internal and external with messages that include strategic, tactical and WIIFM"elements. In the e-business environment, building a relationship with customers is critical, and this cannot be achieved without hearing their suggestions, needs and desires. To be effective for internal audiences, ommunication must share what is and what is not changing 八、汉译英,请把下列汉语句子翻译成英语(10%,每题2分) (请将译文写在答题纸上) 1.客户服务已经是并将继续是一个主要的竞争因素。( competitive factor) 2.一开始,这个公司没有管理和业务计划,到现在为止一切进展顺利。( in place 3.我们在销售厂家的婴儿产品的同时也提供生活方式和健康方面的信息。( along with) 4.现在,这家公司在刚刚建立自己的网站之后,正在寻求在其他玩具制造商曾经失败过的网 上玩具商务中取得成功。( where 5.我们要在出发前把一切规划好。( plan out) 00888电子商务英语第7页共7页00888 电子商务英语 第 7 页 共 7 页 9. The earliest e-commerce began in the year of ________. A. 1994 B. 1997 C. 1999 D. 2000 10. What does the last sentence in the passage most probably mean? A. B2B and B2C are no longer suitable e-business models. B. The aim of taking e-business is to earn more profit. C. E-business is by no means a good way of getting profit D. P2P is the most suitable e-business model. 七、英译汉，阅读下面的短文，然后将划线的句子翻译成汉语(10%, 每题 2 分)： (请将译文写在答题纸上) (1) Communication can be the most critical aspect of whether a change strategy will succeed or fail. The degree to which information flows down through the organization can influence how well the change vision is understood and embraced. It can impact the values, behaviors and mindset of the workforce. It can either clarify or muddle a company's organizational structure and employee roles and it can enhance or detract from the culture the leadership is trying to maintain. (2)Executives who have successfully led change efforts advocate in-person discussions and meetings as the most effective communication vehicles. (3) The degree to which information is shared across the organization can impact speed and flexibility tremendously. Lateral communication provides tools to take action. Continuous innovation, a critical element of e-business strategy, is at the mercy of an organization's communication structure. (4) In today's business environment, the challenge associated with communication is not simply one of volume. Instead, it is the need to reach the target audience (both internal and external ) with messages that include strategic, tactical and "WIIFM" elements. In the e-business environment, building a relationship with customers is critical, and this cannot be achieved without hearing their suggestions, needs and desires. To be effective for internal audiences, communication must share what is and what is not changing. (5) Communication builds commitment, and is the key to overcoming resistance to the change. 八、汉译英， 请把下列汉语句子翻译成英语 (10%, 每题 2 分) (请将译文写在答题纸上) 1. 客户服务已经是并将继续是一个主要的竞争因素。（competitive factor） 2. 一开始，这个公司没有管理和业务计划，到现在为止一切进展顺利。（in place） 3. 我们在销售厂家的婴儿产品的同时也提供生活方式和健康方面的信息。(along with) 4. 现在，这家公司在刚刚建立自己的网站之后，正在寻求在其他玩具制造商曾经失败过的网 上玩具商务中取得成功。(where) 5. 我们要在出发前把一切规划好。( plan out )