Value Chain Boundaryless Marketing 1-10 Marketing Customer Needs Manufac R&D Engine Customer and Wants ering turing Value 制卧经价蜀易大学 国际商学院市场营销学系Marketing Marketing Customer Customer Needs and Wants and Wants R & D Engine ering Manufac Manufac turing Customer Customer Value 1－10 1－10 Value Chain Boundaryless Marketing