The Value Equation 1-9 B V= Where: V=Value B=Perceived Value P=Price Value is enhanced by increasing the numerator or reducing the denominator 制卧经价蜀易大考 国际商学院市场营销学系B P Where： V = Value B = Perceived Value P = Price Value is enhanced by increasing the numerator or reducing the denominator 1－9 1－9 V= The Value Equation