The Generic Value Chain 1-8 Firm Infrastructure Support Human Resource Management Activities Technology Development Margin Procurement nbound Operations Outbound Marketing Service Logistics Logistics Sales u:3.ieW Primary Activities --Michael E.Porter 對卧价質易大孝 1951 国际商学院市场营销学系Inbound Operations Outbound Marketing Service Logistics Logistics & Sales Firm Infrastructure Human Resource Management Technology Development Procurement Margin Support Activities Primary Activities Marg ni 1 － 8 The Generic Value Chain The Generic Value Chain 1 － 8 -- Michael E. Porter 国际商学院 市场营销学系