The Role of Marketing 1-7 Suppliers Competitors Company (Marketer) Marketing Intermediaries Environment End User Market 制卧价蜀易大学 四际商学院市场营销学系The Role of Marketing The Role of Marketing Suppliers Suppliers End User Market End User Market Marketing Intermediaries Marketing Intermediaries Competitors Competitors Company (Marketer) Company (Marketer) Environment Environment 1-41 － 7 1 － 7