Definition 1-6 Marketing is a societal process whereby individuals and groups obtain what they need and want through creating and exchanging products and value with others. --Kotler Armstrong (p.6) 制卧经价蜀易大学 国际商学院市场营销学系Marketing is a societal process whereby individuals and groups obtain what they need and want through creating and exchanging products and value with others. -- Kotler & Armstrong (p. 6) Definition 1 － 6 1 － 6