gradually turning to a key part of the snacking agenda in order for corporations to succeed in marketing to their consumers 3.3 Place anal Nowadays competition in the retailing industry is getting increasingly fierce. To grow sales and maintain the edge, it is crucial for Kenko USa to handle its relationship with retailers appropriately Based on RT-Mart's report, the sales of the same product would usually differ largely due to their different display positions. In general, the sales of the commodities within the consumers'line of sight would be higher than those without. But a more obvious display position simultaneously means the option of paying a higher slotting fee which would aggravate Kenko USAs financial burden 3.4 Promotion analysis Usually, there are two ways to stimulate a company's sales result. The first one is to maintain its existing customers'loyalty. It requires the company to assure its regular customers a certain amour of benefits. For example, they could get a special discount via signing up as a member of Kenko The other one is to grab a larger portion of the market share. On the contrary, it requires the ompany to come up with creative ideas to draw new customers'attention Distributing more sampling and holding free foretaste activities are two typical measures that might be carried out commonly. Besides, celebrity endorsements would motivate large quantities of fans to purchase the products they advertised Part 4: Solutions and justification The analysis above shows that there are plenty of aspects that the company could improve upon In fact, four of them concluded from the marketing theory of 4ps are the top priority to Kenko USA First, referring to Pattys Pantry issue, it is strongly recommended to consider the cooperation because of several benefits. Despite the fact that it might damage the establishment of Kenko s own brand temporarily, the $4.5 million order could effectively help Kenko boost its sales and overcome Rt-mArtCompany,"companyOverviewhttp://www.rt-mart.com.cn,accessedNovember20184 gradually turning to a key part of the snacking agenda in order for corporations to succeed in marketing to their consumers. 3.3 Place analysis Nowadays competition in the retailing industry is getting increasingly fierce. To grow sales and maintain the edge, it is crucial for Kenko USA to handle its relationship with retailers appropriately. Based on RT-Mart’s report, the sales of the same product would usually differ largely due to their different display positions.5 In general, the sales of the commodities within the consumers’ line of sight would be higher than those without. But a more obvious display position simultaneously means the option of paying a higher slotting fee which would aggravate Kenko USA’s financial burden. 3.4 Promotion analysis Usually, there are two ways to stimulate a company’s sales result. The first one is to maintain its existing customers’ loyalty. It requires the company to assure its regular customers a certain amount of benefits. For example, they could get a special discount via signing up as a member of Kenko. The other one is to grab a larger portion of the market share. On the contrary, it requires the company to come up with creative ideas to draw new customers’ attention. Distributing more sampling and holding free foretaste activities are two typical measures that might be carried out commonly. Besides, celebrity endorsements would motivate large quantities of fans to purchase the products they advertised. Part 4: Solutions and justification The analysis above shows that there are plenty of aspects that the company could improve upon. In fact, four of them concluded from the marketing theory of 4Ps are the top priority to Kenko USA. First, referring to Patty’s Pantry issue, it is strongly recommended to consider the cooperation because of several benefits. Despite the fact that it might damage the establishment of Kenko’s own brand temporarily, the $4.5 million order could effectively help Kenko boost its sales and overcome 5 RT-Mart Company, “Company Overview,” http://www.rt-mart.com.cn, accessed November 2018