the financial problems, which means Kenko USA could invest more time to explore the U.s. market and make further adjustments. In addition, just as Rebecca mentioned, the partnership would help Americans to alternate rice crackers for snack. Although the brand is important, consumers would still be loyal to Kenko the crackers rather than Pattys the brand once Kenko USa being independent of Patty's. Definitely, the permanent benefit of adopting such model outweighs its temporary damage Second, owing to Pattys deal, the demand for rice crackers could be stimulated dramatically which would directly make Clementine's the retailer voluntarily move Kenko's product to a more popular position. Therefore, there are no more worries about paying a higher slotting fee. By doing so, the bosses of the management could thus be persuaded into this solution Third, as a Japanese subsidiary in America, the strategy of remaining its iconic packaging and the unique flavor is a peculiar selling point. It, however, forgoes the opportunity to launch its product into the mainstream from the Asian section. For the aim of sales growth, it is quite feasible for Kenko USA to improve the product itself. According to Specialty Food magazine, snack food names and packaging styles can have a significant impact on sales. For example, Angie's Kettle Corn changed its name to Boomchickapop and redesigned its package in 2012, and the companys sales grew 12-fold in the following four years. Consequently, both the design of package which Americans are more accustomed to, ie. packages with English brand name and instructions, and the new flavors specially designed with styles and tastes of both countries could better cater to local taste and win back their heart continuously. alternatively, Kenko USa could still remain a few iconic symbols on the package and keep wasabi flavor on shelves, which is beneficial to the establishment of its brand image. The two kinds of products then target at different customer groups, the iconic one staying in the asian section while the revised version attracting regular shoppers Last but not least, the ultimate purpose of a corporation is to stimulate its products consumption, and Kenko USA is no exception. On one side, a number of steps should be taken to maintain its existing customer's loyalty, such as membership system, special discount only for regular customers, and customization. On the other side, occupying a larger share of the market would stabilize its status in the U.S. market to a large extent. This could be done by taking advantages of publicity via social media to advertise the company, organizing free foretaste Joseperson,"newLogo:Angie'sBoomchickapop,,February22,2017,https://fadandfuture.wordpresscom/2017/02/22/new- logo-angies-boomchickapopl, accessed November 20185 the financial problems, which means Kenko USA could invest more time to explore the U.S. market and make further adjustments. In addition, just as Rebecca mentioned, the partnership would help Americans to alternate rice crackers for snack. Although the brand is important, consumers would still be loyal to Kenko the crackers rather than Patty’s the brand once Kenko USA being independent of Patty’s. Definitely, the permanent benefit of adopting such model outweighs its temporary damage. Second, owing to Patty’s deal, the demand for rice crackers could be stimulated dramatically, which would directly make Clementine’s the retailer voluntarily move Kenko’s product to a more popular position. Therefore, there are no more worries about paying a higher slotting fee. By doing so, the bosses of the management could thus be persuaded into this solution. Third, as a Japanese subsidiary in America, the strategy of remaining its iconic packaging and the unique flavor is a peculiar selling point. It, however, forgoes the opportunity to launch its product into the mainstream from the Asian section. For the aim of sales growth, it is quite feasible for Kenko USA to improve the product itself. According to Specialty Food magazine, snack food names and packaging styles can have a significant impact on sales. For example, Angie’s Kettle Corn changed its name to Boomchickapop and redesigned its package in 2012, and the company’s sales grew 12-fold in the following four years.6 Consequently, both the design of package which Americans are more accustomed to, i.e. packages with English brand name and instructions, and the new flavors specially designed with styles and tastes of both countries could better cater to local taste and win back their heart continuously. Alternatively, Kenko USA could still remain a few iconic symbols on the package and keep wasabi flavor on shelves, which is beneficial to the establishment of its brand image. The two kinds of products then target at different customer groups, the iconic one staying in the Asian section while the revised version attracting regular shoppers. Last but not least, the ultimate purpose of a corporation is to stimulate its products’ consumption, and Kenko USA is no exception. On one side, a number of steps should be taken to maintain its existing customer’s loyalty, such as membership system, special discount only for regular customers, and customization. On the other side, occupying a larger share of the market would stabilize its status in the U.S. market to a large extent. This could be done by taking advantages of publicity via social media to advertise the company, organizing free foretaste 6 Joseperson, “New Logo: Angie’s Boomchickapop,”, February 22, 2017, https://fadandfuture.wordpress.com/2017/02/22/new￾logo-angies-boomchickapop/, accessed November 2018