activities, and inviting celebr ities to be endorsement ambassadors. All of these measures could contribute to exponential sales growth Part 5: Conclusion According to relevant case information and concrete assessment, it is recommended for Kenko USA to cooperate with Patty's Pantry and make certain adjustments to its products. The sales growth after partnership could naturally solve the insufficient demand, and Kenko's crackers could be able to move to a more popular position, which generates considerable profits for the company Adjustments to the new version of products would boost its sales while the former one could still attract a small group of customers. Overall, once the company gets rid of the unsatisfactory situation, Riku could be back to their homeland with his family and take charge of Kenko USA overseas to discuss the following operations 倪鲲,顾美玪,王琦.“进口零食消费市场特点的分析和建议", China business& Trade, October,2016 http://www.wanfangdata.com.cndetailsdetail.dotype=perio&id=zhonggsm201630001,accessedNovember20186 activities, and inviting celebrities to be endorsement ambassadors. All of these measures could contribute to exponential sales growth7 . Part 5: Conclusion According to relevant case information and concrete assessment, it is recommended for Kenko USA to cooperate with Patty’s Pantry and make certain adjustments to its products. The sales growth after partnership could naturally solve the insufficient demand, and Kenko’s crackers could be able to move to a more popular position, which generates considerable profits for the company. Adjustments to the new version of products would boost its sales while the former one could still attract a small group of customers. Overall, once the company gets rid of the unsatisfactory situation, Riku could be back to their homeland with his family and take charge of Kenko USA overseas to discuss the following operations. 7 倪鲲, 顾美玲, 王琦. “进口零食消费市场特点的分析和建议,”, China Business & Trade, October, 2016, http://www.wanfangdata.com.cndetailsdetail.do_type=perio&id=zhonggsm201630001, accessed November 2018