试卷代号：1361 国家开放大学（中央广播电视大学）2014年春季学期“开放本科”期末考试 国际商务交际试题答案及评分标准 (供参考) 2014年7月 Part One Reading (20 points) Two point for each item. 1.False 2.True 3.False 4.True 5.True 6.True 7.False 8.True 9.False 10.True Part Two Short-Answer Questions (20 points) Five points for each question. 11.Ethical business communicators strive to (a)tell the truth,(b)label opinions so that they are not confused with facts,(c)be objective and avoid distorting a message,(d) write clearly and avoid obscure language,and (e)give credit when using the ideas of others. 12.Culture is the complex system of values,traits,morals,and customs shared by a society.The significant characteristics of culture include the following:(1)culture is learned,(2)cultures are inherently logical,(3)culture is the basis of self-identity and community,(4)culture combines the visible and invisible,and (5)culture is dynamic. 13.The 3-X-3 writing process consists of three stages:phase 1 (prewriting),phase 2 (writing),and phase 3(revising).Phase 1 involves analyzing the message,anticipating the audience,and considering ways to adapt the message to the audience.Phase 2 involves researching the topic,organizing the material,and composing the message.Phase 3 includes proofreading and evaluating the message. 14.1)To gain attention:To grab attention,the opening statement in a persuasive request should be brief,relevant and engaging.2)To build interest:After capturing attention,a persuasive request must retain that attention and convince the audience that the request is reasonable.3)To reduce resistance:You give the receiver an easy opportunity to dismiss your request.You can minimize objections by presenting your counter arguments in 1646试卷代号 国家开放大学(中央广播电视大学 4年春季学期"开放本科"期末考试 国际商务交际试题答案及评分标准 (供参考) 2014 年7 Part One Reading (20 points) • Two point for each item. 1. False 6. True 2. True 7. False 3. False 8. True 4. True 9. False 5. True 10. True Part Two Short-Answer Questions (20 points) • Five points for each qu臼tion. 11. Ethical business communicators strive to (a) tell the truth , (b) label opinions so that they are not confused with facts , (c) be objective and avoid distorting a message , (d) write clearly and avoid obscure language , and (e) give credit when using the ideas of others. 12. Culture is the complex system of values, traits, morals, and customs shared by a society. The significant characteristics of culture include the following: (1) culture is learned , (2) cultures are inherently logical , (3) culture is the basis of self-identity and community , (4) culture combines the visible and invisible , and (5) culture is dynamic. 13. The 3-X-3 writing process consists of three stages: phase 1 (prewriting) , phase 2 (writing) , and phase 3 (revising). Phase 1 involves analyzing the message , anticipating the audience , and considering ways to adapt the message to the audience. Phase 2 involves researching the topic , organizing the material , and composing the message. Phase 3 includes proofreading and evaluating the message. 14. 1) To gain attention: To grab attention , the opening statement in a persuasive request should be brief, relevant and engaging. 2) To build interest: After capturing attention , a persuasive request must retain that attention and convince the audience that the request is reasonable. 3) To reduce resistance: You give the receiver an easy opportunity to dismiss your request. You can minimize objections by presenting your counter arguments in 1646