Two Views Of The Change Process (cont. White-Water Rapids Metaphor consistent with uncertain and dynamic environments consistent with a world increasingly dominated by information,ideas,and knowledge managers must continually maneuver in uninterrupted rapids managers face constant change today,managers must be ready to efficiently and effectively manage the changes facing their organizations or their work areas ©Prentice Hall,2002 13-9 Two Views Of The Change Process (cont.) White-Water Rapids Metaphor – consistent with uncertain and dynamic environments – consistent with a world increasingly dominated by information, ideas, and knowledge – managers must continually maneuver in uninterrupted rapids • managers face constant change – today, managers must be ready to efficiently and effectively manage the changes facing their organizations or their work areas © Prentice Hall, 2002 13-9