8 INTRODUCTION you wish to affect those readers,what you want them to understand and feel.Think about their general knowledge,values,attitudes, biases;whether they are your age or older or younger,come from a similar or a different background;and how you would like them to regard you.8 INTRODUCTION you wish to affect those readers, what you want them to understand and feel. Think about their general knowledge, values, attitudes, biases; whether they are your age or older or younger, come from a similar or a different background; and how you would like them to regard you