Research and Development R T Basic Technology Product Research Development Development ·Discovery process ·Loosely structured ·Structured methods No set timing 。Difficult to plan Planned timing Unpredictable returns Less predictable Predictable outcome ·Long term Medium term Short term 上溶究西大学 安泰经济与管理学院 Massachusetts Institute of Antal College of Economics&Management Shanghal Joo Tong University Technology