Welcome to Product Design Development 2012 Dr.Chen Li Shanghai Jiao Tong University 上游充通大： Massachusetts 安泰经济与管理学院？ Institute of Antal College of Economics&Management Shanghai Jao Tong University y Technology
Welcome to Product Design & Development 2012 Dr. Chen Li Shanghai Jiao Tong University
Today's Agenda 1.The Team 2.Why Product Development? 3.Course Objectives 4.Projects 5.A Word on Process 6.Next Steps Inclass Exercise Design a Study Room for Students 上游充通大￥ 安泰经济与管理学院 Massachusetts Institute of Anta College of Economic&Managemert Shanghal Joo Tong University Technology
Today’s Agenda 1. The Team 2. Why Product Development? 3. Course Objectives 4. Projects 5. A Word on Process 6. Next Steps Inclass Exercise Design a Study Room for Students
Faculty Dr.Chen Li Associate Professor of Mechanical Engineering Email:chen li@situ.edu.cn Teaching Assistant 上游充通大￥ 安泰经济与管理学院 T Massachusetts Institute of Anta College of Economic&Managemert Shanghal Joo Tong University Technology
Dr. Chen Li Associate Professor of Mechanical Engineering Teaching Assistant Faculty Email: chen_li@sjtu.edu.cn
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Thank you for using your Name Cards
Why a Course in Product Development? ·Product Development Matters！ (Product Quality,Cost,Development time,cost,capability ·It is Challenging! It is Fun! 上文①大学安泰经济与管理学院 Anta College of Economic&Managemert Shanghal Joo Tong University 川f Massachusetts Institute of Technology 0n0e80000n8B0000808t8080846B8t8n008n4000004t801000880t110n010008000001040
Why a Course in Product Development? • Product Development Matters! （Product Quality,Cost, Development time,cost,capability ) • It is Challenging! • It is Fun!
Scope of Development Efforts Hewlett- Stanley Tools Packard Jobmaste Rollerblade DeskJet Volkswagen Boeing 777 Screwdriver In-line Skate Printer New Beetle Airplane Production [units/year] 100.000 100.000 4 million 100.000 50 Volume Sales Lifetime [years] 40 3 2 6 30 Sales Price [USD] 3 200 300 17.000 130 million Number of uniqie Parts [part numbers] 35 200 10.000 130.000 Development Time [years] 2 1.5 3.5 4.5 Internal Devel. Team [peak size] 3 5 100 800 6.800 External Devel. 3 800 10.000 Team [peak size] 10 75 Development Cost [USD] 150,000 750.000 50 million 400 million 3 billion Production [USD] 150,000 1 million 25 million 500 million 3 billion Investment Source:PDD 2008,U&E 上文通大学 安泰经济与管理学院 Massachusetts Institute of Antal College of Economics&Managemert Shanghal Joo Tong University Technology
PD is Challenging Always Increasingly Important Trade-offs Risk-taking Culture (APPLE,KFC,IKEA) .Dynamic Customer Understanding .Details Product as Systems .Time Pressure 上游充通大￥ 安泰经济与管理学院 Massachusetts Institute of Anta College of Economic&Managemert Shanghal Joo Tong University Technology
PD is Challenging Always Increasingly Important •Trade-offs Risk-taking Culture (APPLE,KFC, IKEA) •Dynamic Customer Understanding •Details Product as Systems •Time Pressure
Why an Experiential Class? Tell me and I'll forget. Show me,and I may not remember. Involve me,and I'll understand." Native American Proverb 上游充通大￥ 安泰经济与管理学院 i Massachusetts Institute of Anta College of Economic&Managemert Shanghal Joo Tong University Technology
Why an Experiential Class? “Tell me and I'll forget. Show me, and I may not remember. Involve me, and I'll understand.” Native American Proverb
Benefits of Integration .PD requires Participation from Multiple Disciplines Marketing Design 。Manufacturing ·Finance ·HR 上游充通大￥ 安泰经济与管理学院 Massachusetts Institute of Anta College of Economic&Managemert Shanghal Joo Tong University i Technology
Benefits of Integration •PD requires Participation from Multiple Disciplines • Marketing • Design • Manufacturing • Finance • HR •……
Research and Development R T Basic Technology Product Research Development Development ·Discovery process ·Loosely structured ·Structured methods No set timing 。Difficult to plan Planned timing Unpredictable returns Less predictable Predictable outcome ·Long term Medium term Short term 上溶究西大学 安泰经济与管理学院 Massachusetts Institute of Antal College of Economics&Management Shanghal Joo Tong University Technology