Product Planning Dr.Chen Li 上游文通大￥ Massachusetts 安泰经济与管理学院 pr Institute of Antal College of Economics&Management Shanghai Jao Tong University Technology
Product Planning Dr. Chen Li
Product Development Process Concept System-Level Detail Testing and Production Planning Development Design Design Refinement Ramp-Up Four Phases of Product Development The product planning phase precedes the product development process. 上游克通大学 安泰经济与管理学院 Massachusetts Institute of Technology
Planning Product Development Process Concept Development System-Level Design Detail Design Testing and Refinement Production Ramp-Up Four Phases of Product Development The product planning phase precedes the product development process
Xerox Lakes Project Example Xerox Document Centre 265 上海充通大学： X 安泰经济与管理学院 川i Massachusetts Institute of Antal College of Economics&Management Shanghal Joo Tong University Technology 0n0e80000n8B0000808t8080846B8t8n008n4000004t801000880t10101n010008000001040
Xerox Lakes Project Example Xerox Document Centre 265
The Product Planning Process Multiple Projects Evaluate and Allocate Identify Complete Product Prioritize Opportunities Resources and Pre-Project Development Projects Portfolio Plan Timing Product Planning Mission Process of Plan Statements Projects 上净究大学 安泰经济与管理学院 Massachusett与 Institute of Anta College of Economic&Managemert Shanghal Jo Tong University Technology
The Product Planning Process
A Product Plan New Hodaka Legend Platforms Lakes Project Product H-Net Release Derivatives L-Net ●● Improvements 595 6010 392 393 Fundamentally New Astro 1996 1997 1998 1999 2000 上游充大￥： 安泰经济与管理学院 Massachusetts Institute of Antal College of Economics&Management Shanghal Joo Tong University Technology
A Product Plan
Market Segment Mar 65 ppm 65Pp四m network $23 $31k Department 55 ppm Lakes $20k Project $35k Lakes 40 ppm Extensions $16k juow30S 25 ppm 35 ppm 40 ppm Legend $10k $15k $20kJ Workgroup Xerox product 30 ppm &R8 $10k $20k competitor product Hodaka Project potential 20ppm 25 ppm 30 ppm competitor $8k $9k $10k Personal 20 ppm S7k 1997 1998 1999 2000 Year of 上游充通大学： 安泰经济与管理学院 Massachusetts Release Institute of Antal College of Economics&Management Shanghal Joo Tong University Technology
Market Segment Map 1997 1998 1999 2000 Department Workgroup Personal 40 ppm network $20k 30 ppm $10k 20 ppm $8k 40 ppm $16k 65 ppm $23k 55 ppm $20k 25 ppm $9k 30 ppm $10k 25 ppm $10k 35 ppm $15k 20 ppm $7k 40 ppm $20k 60 ppm network $35k Legend Xerox product competitor product potential competitor 65 ppm network $31k Year of Release Hodaka Project Lakes Project Lakes Extensions Hodaka Project Lakes Project Lakes Extensions Market Segment
Technology S-Curves Digital Technology Light-Lens Technology Time 上游克通大学 安泰经济与管理学院 Massachusetts Institute of Antal College of Economics&Management Shanghal Joo Tong University Technology
Technology S-Curves Light-Lens Technology Digital Technology Time Copier Performance
Technology Roadmap Functional Elements Technologies Photo- Cylindrical 3-Pitch Belt n-Pitch Belt receptor Drum Photoreceptor Photoreceptor Scanner 2D CCD Array Full-Width,Linear Array Layout w/Optical Reduc. without Optical Reduction Toner High Low Melting Low Melting Point, Type Temperature Point Low Emission Output Monochrome:Paper,Fax,Scan, Color:Paper,Fax,Scan, Modes Local Network,Internet Local Network,Internet User Interface Keypad Touch Screen Touch Screen,Remote PC Image Automatic Image Quality Processing 600 dpi 600/1200dpi 1200 dpi 1800 dpi Diagnostics On-Board Remote-Dialup Remote Diagnostics Diagnostics Repair Document Document Document Document Centre Centre Centre Centre 220,230 240,255,265 2XX 3XX Hodaka Lakes Lakes Next Project Project Extensions Platform 上泽文通大学 安泰经济与管理学院 Massachusetts Institute of Time Antal College of Economics&Management Shanghal Joo Tong University Technology
Technology Roadmap Functional Elements Photoreceptor Scanner Layout Toner Type Output Modes User Interface Cylindrical Drum 2D CCD Array w/Optical Reduc. Keypad 3-Pitch Belt Photoreceptor Full-Width, Linear Array without Optical Reduction Touch Screen, Remote PC Color: Paper, Fax, Scan, Local Network, Internet Document Centre 220, 230 Document Centre 240, 255, 265 Document Centre 2XX Hodaka Project Lakes Project Lakes Extensions Document Centre 3XX Next Platform Technologies n-Pitch Belt Photoreceptor High Temperature Low Melting Point Low Melting Point, Low Emission Touch Screen Image Processing Automatic Image Quality Diagnostics On-Board Diagnostics Remote-Dialup Diagnostics Remote Repair Time 600 dpi 600/1200 dpi 1200 dpi 1800 dpi Monochrome: Paper, Fax, Scan, Local Network, Internet
Platforms ys.Derivatives Research and Technology Development Legend Platform Product Platform A Platform B Project Development Product Release Derivative Product Development time 上游文通大￥： 安泰经济与管理学院 Massachusett与 Institute of Antal College of Economics&Management Shanghal Joo Tong University Technology
Platforms vs. Derivatives
Product-Process Change Matrix Extent of Production Process Changes Research and New Next Single Tuning and No Technology Core Generation Department Incremental Process Development Process Process Upgrade Changes Change New Core 0 Breakthrough Development Product Projects Platform Next Generation Development Product Projects Lakes Project Addition to Product Family Derivative Product Minor Development Product Enhancement No Current Product Product/Process Change Support 上文通大学 安泰经济与管理学院 Massachusetts Institute of Antal College of Economics&Management Shanghal Joo Tong University Technology
Product-Process Change Matrix Extent of Production Process Changes Extent of Product Changes New Core Process Next Generation Process Single Department Upgrade Tuning and Incremental Changes No Process Change New Core Product Next Generation Product Addition to Product Family Minor Product Enhancement No Product Change Lakes Project Research and Technology Development Breakthrough Development Projects Platform Development Projects Derivative Product Development Current Product/Process Support