Course Name:Engineering Design-Product Design and Development Contact Hour:68 Credit:4 Academic Year:2012-2013 Semester:1 INSTRUCTOR INFORMATION: Dr.CHEN Li,Associate Professor,School of Mechanical Engineering Shanghai Jiao Tong University Office:Room 817,Mechanical Building A,Minghang Campus,Shanghai,200240,P.R.China E-mail:chen li@situ.edu.cn Version 1,Sep 2d,2012 INTRODUCTION AND OBJECTIVES Course Description Product Design and Development is a project-based course that challenges students to design a new product and to produce a prototype version.Covers modern tools and methods for product design and development.The cornerstone is a project in which the students teams conceive,design,and prototype a physical product.Class sessions are conducted in workshop mode and employ cases and hands-on exercises to reinforce the key ideas.Topics include identifying customer needs,concept generation,product architecture,industrial design,and design-for-manufacturing. Course Purpose Objectives Product Design and Development is an integration of marketing,design,and manufacturing functions to create a new product.The course is intended to provide you with the following benefits: ● Competence with a set of tools and methods for product design and development. Confidence in your own abilities to create a new product. Awareness of the role of multiple functions in creating a new product(e.g. marketing,finance,industrial design,engineering,production). Ability to coordinate multiple,interdisciplinary tasks in order to achieve a common objective. Reinforcement of specific knowledge from other courses through practice and reflection in an action-oriented setting. Enhance team-working skills
Course Name: Engineering Design -Product Design and Development Contact Hour: 68 Credit: 4 Academic Year: 2012- 2013 Semester: 1 a INSTRUCTOR INFORMATION: Dr. CHEN Li, Associate Professor, School of Mechanical Engineering Shanghai Jiao Tong University Office: Room 817, Mechanical Building A, Minghang Campus, Shanghai, 200240, P. R. China E-mail: chen_li@sjtu.edu.cn Version 1, Sep 2nd , 2012 INTRODUCTION AND OBJECTIVES Course Description Product Design and Development is a project-based course that challenges students to design a new product and to produce a prototype version. Covers modern tools and methods for product design and development. The cornerstone is a project in which the students teams conceive, design, and prototype a physical product. Class sessions are conducted in workshop mode and employ cases and hands-on exercises to reinforce the key ideas. Topics include identifying customer needs, concept generation, product architecture, industrial design, and design-for-manufacturing. Course Purpose & Objectives Product Design and Development is an integration of marketing, design, and manufacturing functions to create a new product. The course is intended to provide you with the following benefits: Competence with a set of tools and methods for product design and development. Confidence in your own abilities to create a new product. Awareness of the role of multiple functions in creating a new product (e.g. marketing, finance, industrial design, engineering, production). Ability to coordinate multiple, interdisciplinary tasks in order to achieve a common objective. Reinforcement of specific knowledge from other courses through practice and reflection in an action-oriented setting. Enhance team-working skills
TEACHING APPROACH/INSTRUCTIONAL METHODS The course has been designed to demand approximately 8 hours per week of your time. It is expected that each student will prepare for and attend all of the class sessions. Participation in class discussions and activities is crucial.Most important are substantial and continuous contributions to the progress of the team to completing the project. Experience with project-based design courses is that students often develop high expectations for their projects and devote substantially more time than is required by the instructors.Faculty applauds this enthusiasm,but this course will not penalize students who establish an 8 hours per week average time constraint for their efforts. COURSE MATERIAL Textbook ISBN number: 0073101427 Title: Product Design and Development Author: K.T.Ulrich and S.D.Eppinger Publisher: McGraw-Hill Version: 4th Edition(2008) Price: US$112.60 Other reading Modern Mechanical Design Theory and Method Shanghai Science Technology Literature Press ISBN:75439145**/TH122 You can borrow the book at the SJTU library Supplementary Readings(Articles) The Design of Everyday Things Donald A.Norman(Doubleday,1990) E-Learning www.ulrich-eppinger.net EVALUATION Course activities weighting Class attendance 20% 2 Assignments 30% Inclass performance 20% Final project 30%
TEACHING APPROACH/ INSTRUCTIONAL METHODS The course has been designed to demand approximately 8 hours per week of your time. It is expected that each student will prepare for and attend all of the class sessions. Participation in class discussions and activities is crucial. Most important are substantial and continuous contributions to the progress of the team to completing the project. Experience with project-based design courses is that students often develop high expectations for their projects and devote substantially more time than is required by the instructors. Faculty applauds this enthusiasm, but this course will not penalize students who establish an 8 hours per week average time constraint for their efforts. COURSE MATERIAL Textbook ISBN number: 0073101427 a Title: Product Design and Development a Author: K.T. Ulrich and S.D. Eppinger a Publisher: McGraw-Hill Version: 4 th Edition (2008) Price: US$ 112.60 Other reading Modern Mechanical Design Theory and Method Shanghai Science Technology Literature Press ISBN：75439145** / TH122 ou can borrow the book at the SJTU library Supplementary Readings (Articles) The Design of Everyday Things Donald A. Norman (Doubleday, 1990) E-Learning www.ulrich-eppinger.net EVALUATION Course activities weighting 1 Class attendance 20% 2 Assignments 30% 3 Inclass performance 20% 4 Final project 30%
Class attendance As a team driven course attendance is crucial along with active participation in discussions,in-class exercises and presentations.Class participation will be determined on the basis of your comments in each class session,and your completion of the exercise sheets handed in at the end of the lectures. Some of the criteria used to judge effective class participation include: 1.Is the participant a good listener? 2.Is the participant concise and articulate? 3.Are the points made relevant to the current discussion?Are the individual's points linked to other student comments? 4.Do the comments show clear evidence of appropriate and insightful analysis of the topic. Product Design Project Central to this class is a team-based approach to conceive and design a new product and present a prototype in the final class session.The goal of this exercise is to learn principles and methods of product development,to improve teamwork skills and to appreciate the inherent multidisciplinary nature of product development.The project topic will be assigned by the course instructors.The entire class will work on the topic. Therefore,there will be a competitive marketplace for the developed products. Proiect Teams In the first week of the course,project teams will be formed by the instructors.Teams will consist of 4-5 students.Once you are assigned to a project team,we expect you to stay in the team for the entire course. Proiect Materials and Expenses Each team will be allocated a budget of RMB500.Instructions and forms for purchasing and reimbursement are given in the document"Buying Things for Class" which can be found on the course website.Under no circumstances will we reimburse for expenses above RMB500.If your project requires additional expenditures,your team is expected to cover these expenses personally.When purchasing items,you must ask for the normal invoice. Intellectual Property Rights The student teams will generally be able to retain the rights to any inventions they develop in this course.If a team should decide to pursue a patent,they may do this on
Class attendance As a team driven course attendance is crucial along with active participation in discussions, in-class exercises and presentations. Class participation will be determined on the basis of your comments in each class session, and your completion of the exercise sheets handed in at the end of the lectures. Some of the criteria used to judge effective class participation include: 1. Is the participant a good listener? 2. Is the participant concise and articulate? 3. Are the points made relevant to the current discussion? Are the individual’s points linked to other student comments? 4. Do the comments show clear evidence of appropriate and insightful analysis of the topic. Product Design Project Central to this class is a team-based approach to conceive and design a new product and present a prototype in the final class session. The goal of this exercise is to learn principles and methods of product development, to improve teamwork skills and to appreciate the inherent multidisciplinary nature of product development. The project topic will be assigned by the course instructors. The entire class will work on the topic. Therefore, there will be a competitive marketplace for the developed products. Project Teams In the first week of the course, project teams will be formed by the instructors. Teams will consist of 4-5 students. Once you are assigned to a project team, we expect you to stay in the team for the entire course. Project Materials and Expenses Each team will be allocated a budget of RMB500. Instructions and forms for purchasing and reimbursement are given in the document “Buying Things for Class” which can be found on the course website. Under no circumstances will we reimburse for expenses above RMB500. If your project requires additional expenditures, your team is expected to cover these expenses personally. When purchasing items, you must ask for the normal invoice. Intellectual Property Rights The student teams will generally be able to retain the rights to any inventions they develop in this course. If a team should decide to pursue a patent, they may do this on
their own.Alternatively,the team can"share"their invention with SJTU,which may be interested in patenting it,in exchange for a portion of any licensing royalties.Teams should spend some time during an early meeting agreeing in advance on how to distribute any economic rewards arising from the intellectual property you create.Your project assignments will serve as a dated record of the evolution of your ideas. Team Assianments Team assignments are intended to pace the development process for your product. Since there is virtually no slack in this schedule the assignments must be completed on or before the scheduled due date in order to maintain the project schedule. Guidelines for team assignments 1.Please adhere to the following guidelines for your team assignments: 2.Be concise.Most assignments can be completed in very few pages.One exception to this guideline is concept sketches,which should be formatted with one concept per page.For all assignments the text portion must not exceed 400 words (tables,figures,sketches not included). 3.Please provide a short(less than one page)description of the process your group adopted in completing the assignment.However,there is no need to repeat a summary of the textbook 4.If you adopt the exact approach in the text.In particular,please comment on what worked well and what did not. 5.Combine all your work in one file.(Occasionally,we will ask teams to give ad hoc presentations of their homework to exhibit best practices and pitfalls). 6.Hand in two hard copies for your team so that the course faculty for comments. Keep a copy for your records. Assignment 1:Mission Statement and Customer Needs List Due Class 5 (Oct 16) 1.Write a mission statement for your project team as described in Chapter 3.Use the Mission Statement to guide all product decisions.If you have decided to change your mission statement,please indicate so and explain your reasoning. 2.From now on,please include your Mission Statement on all remaining assignments. 3.Prepare a draft of Table 3-10 for your product. 4.Describe your team's processes for getting organized and for identifying customer needs.Comment on this process and on your results. 5.Prepare a questionnaire that will be used to solicit input from your customers. Assignment 2:Concept Sketches.Target Specifications Due class 8 (Noy 13) 1.Describe the team's concept generation and target specification development processes.Comment on the process and the results
their own. Alternatively, the team can “share” their invention with SJTU, which may be interested in patenting it, in exchange for a portion of any licensing royalties. Teams should spend some time during an early meeting agreeing in advance on how to distribute any economic rewards arising from the intellectual property you create. Your project assignments will serve as a dated record of the evolution of your ideas. Team Assignments Team assignments are intended to pace the development process for your product. Since there is virtually no slack in this schedule the assignments must be completed on or before the scheduled due date in order to maintain the project schedule. Guidelines for Team Assignments 1. Please adhere to the following guidelines for your team assignments: 2. Be concise. Most assignments can be completed in very few pages. One exception to this guideline is concept sketches, which should be formatted with one concept per page. For all assignments the text portion must not exceed 400 words (tables, figures, sketches not included). 3. Please provide a short (less than one page) description of the process your group adopted in completing the assignment. However, there is no need to repeat a summary of the textbook 4. If you adopt the exact approach in the text. In particular, please comment on what worked well and what did not. 5. Combine all your work in one file. (Occasionally, we will ask teams to give ad hoc presentations of their homework to exhibit best practices and pitfalls). 6. Hand in two hard copies for your team so that the course faculty for comments. Keep a copy for your records. Assignment 1: Mission Statement and Customer Needs List Due Class 5 (Oct 16) 1. Write a mission statement for your project team as described in Chapter 3. Use the Mission Statement to guide all product decisions. If you have decided to change your mission statement, please indicate so and explain your reasoning. 2. From now on, please include your Mission Statement on all remaining assignments. 3. Prepare a draft of Table 3-10 for your product. 4. Describe your team's processes for getting organized and for identifying customer needs. Comment on this process and on your results. 5. Prepare a questionnaire that will be used to solicit input from your customers. Assignment 2: Concept Sketches, Target Specifications Due Class 8 (Nov 13) 1. Describe the team’s concept generation and target specification development processes. Comment on the process and the results
2.Develop at least 10 concept sketches for your product with bullet-point descriptions of each. 3.For each sketch,note which of the important customer needs it addresses and the ones it does not. 4.Choose a few(perhaps 3 or 4)critical customer needs from your list.For these critical few,prepare a list of the target specifications.Provide documentation to support the decisions. Assianment 3:Final Product Concept and CAD Model Due Class 11 (Dec 4) 1.Develop an Analytical Hierarchy Process(AHP)Pairwise Comparison Chart for the customer needs. 2.Score each of the product concepts with the weighing from the AHP chart. 3.Select the final concept. 4.Discuss the process in relation to the outcome. 5.Develop a complete computer solid graphics model for the selected product concept. Animations or multiple views capturing moving parts are encouraged. Assignment 4:Detail Product Design including Manufacturing Plan Due Class 13(Dec18) 1.Prepare an assembly drawing of the alpha prototype you intend to build.An assembly drawing shows all the parts in their assembled positions.Prepare dimensioned sketches of each piece part for your planned prototype.Include documentation showing how you arrived at critical dimensions(a stress calculation may be needed,for example). 1.Develop a list of the 10 most important issues when working in an international design team.The list in should be descending rank order of importance. 2.Develop a list of the 10 most important items to be considered when developing for global distributions. 3.Evaluate your product in relation to the items cited in item 2. 4.Include a bill of materials indicating whether the prototype parts will be purchased or fabricated,and a description of the assembly process.Indicate the material and fabrication process you have selected for each prototype part. 5.Provide photocopies of the vendor specification sheets for the purchased materials and components.On catalog pages,identify which items you have selected for purchase. 6.List the web resources and vendors you have found to be helpful. 7.Prepare a manufacturing plan showing the steps required to make your product. Final Presentation.Prototype Demonstration Due Class 16 (Jan 15) 1.Prepare a 10-minute presentation describing and demonstrating your product. Concentrate on the product itself,although you may wish to emphasize any particularly impressive portions of your development process.An effective presentation includes color photographs or video presentation along with a live display of the hardware.This presentation should be of the quality you would make to
2. Develop at least 10 concept sketches for your product with bullet-point descriptions of each. 3. For each sketch, note which of the important customer needs it addresses and the ones it does not. 4. Choose a few (perhaps 3 or 4) critical customer needs from your list. For these critical few, prepare a list of the target specifications. Provide documentation to support the decisions. Assignment 3:Final Product Concept and CAD Model Due Class 11 (Dec 4) 1. Develop an Analytical Hierarchy Process (AHP) Pairwise Comparison Chart for the customer needs. 2. Score each of the product concepts with the weighing from the AHP chart. 3. Select the final concept. 4. Discuss the process in relation to the outcome. 5. Develop a complete computer solid graphics model for the selected product concept. Animations or multiple views capturing moving parts are encouraged. Assignment 4: Detail Product Design including Manufacturing Plan Due Class 13 (Dec 18) 1. Prepare an assembly drawing of the alpha prototype you intend to build. An assembly drawing shows all the parts in their assembled positions. Prepare dimensioned sketches of each piece part for your planned prototype. Include documentation showing how you arrived at critical dimensions (a stress calculation may be needed, for example). 1. Develop a list of the 10 most important issues when working in an international design team. The list in should be descending rank order of importance. 2. Develop a list of the 10 most important items to be considered when developing for global distributions. 3. Evaluate your product in relation to the items cited in item 2. 4. Include a bill of materials indicating whether the prototype parts will be purchased or fabricated, and a description of the assembly process. Indicate the material and fabrication process you have selected for each prototype part. 5. Provide photocopies of the vendor specification sheets for the purchased materials and components. On catalog pages, identify which items you have selected for purchase. 6. List the web resources and vendors you have found to be helpful. 7. Prepare a manufacturing plan showing the steps required to make your product. Final Presentation, Prototype Demonstration Due Class 16 (Jan 15) 1. Prepare a 10-minute presentation describing and demonstrating your product. Concentrate on the product itself, although you may wish to emphasize any particularly impressive portions of your development process. An effective presentation includes color photographs or video presentation along with a live display of the hardware. This presentation should be of the quality you would make to
convince a top management group to purchase the rights to your product or to fund its final development and launch.Be prepared to answer questions about all aspects of your project. 2.Tradeshow project poster 3.Tri-fold product sales brochure 4.Product CAD solid model. 5.Product construction drawings,with appropriate dimensions and tolerances. 6.Product Bill-of-Materials. 7.Product prototype. 8.Final report. Peer assessments There are 3 peer assessments throughout the course,providing the opportunity to assess all team members'performance and your perceived effort from your peers. Peer Assessment 1-Week 5.All team members will rate the effort level and quality of everybody.Only the student team members will view the outcome.The aim is evaluate the team operation at an early stage and identify any issues. Peer Assessment 2 -Week 10.This time,the assessment results are shared between the professors and students. Peer Assessment 3-Week 17.The final peer assessment is confidential and seen by only the professors.The final assessment is used as part of each student's grade. Peer assessments give a totally different be very important into the teamwork aspect of course.How much your pay is how much you gain!
convince a top management group to purchase the rights to your product or to fund its final development and launch. Be prepared to answer questions about all aspects of your project. 2. Tradeshow project poster 3. Tri-fold product sales brochure 4. Product CAD solid model. 5. Product construction drawings, with appropriate dimensions and tolerances. 6. Product Bill-of-Materials. 7. Product prototype. 8. Final report. Peer assessments There are 3 peer assessments throughout the course, providing the opportunity to assess all team members’ performance and your perceived effort from your peers. Peer Assessment 1 – Week 5. All team members will rate the effort level and quality of everybody. Only the student team members will view the outcome. The aim is evaluate the team operation at an early stage and identify any issues. Peer Assessment 2 – Week 10.This time, the assessment results are shared between the professors and students. Peer Assessment 3 – Week 17. The final peer assessment is confidential and seen by only the professors. The final assessment is used as part of each student’s grade. Peer assessments give a totally different be very important into the teamwork aspect of course. How much your pay is how much you gain!