Welcome to the world of Marketing Creating and Delivering Value Zou Degang. PhD School of Management, Fuda an univers Feb About the Course Textbook: Kotler, Philip and Kevin Lane Keller(2006) Marketing Management, 12th edition. Upper Saddle River. NJ: Pearson Education This course integrates lectures, class discussions group term project, and exams to achieve the course objective atot Internatinal I Each participant's grade will be based upon 2. Personal home assignmer 20% 3. Group term project 20% Final exam. 40%1 Welcome to the World of Welcome to the World of Marketing Marketing Creating and Delivering Value Zou Deqiang, PhD School of Management, Fudan University February 27, 2008 2 © Copy rights reserved, Zou Deqiang About the Course • Textbook: Kotler, Philip and Kevin Lane Keller (2006), Marketing Management, 12th edition. Upper Saddle River, NJ: Pearson Education. • This course integrates lectures, class discussions, group term project, and exams to achieve the course objective. • Each participant’s grade will be based upon: 1. Class attendance and discussion: 20% 2. Personal home assignment: 20% 3. Group term project: 20% 4. Final exam: 40%