MODERN MANAGEMENT Importance of Creativity in Organizations Creativity allows organizations to be different and helps find new answers and solutions to problems. Creativity is the source of new ideas on how to meet such challenges of motivating organization members or dealing more effectively with competitors,managers should view creativity as a vital element for ensuring organizational success. Modern ManageMent Importance of Creativity in Organizations § Creativity allows organizations to be different and helps find new answers and solutions to problems. § Creativity is the source of new ideas on how to meet such challenges of motivating organization members or dealing more effectively with competitors , managers should view creativity as a vital element for ensuring organizational success