MODERN MANAGEMENT Creativity Creativity is the ability to generate original ideas or new perspectives on existing ideas. Creativity in organizations relate to generating original ideas or new perspectives on existing ideas.An idea must be useful and actionable, have a desirable impact on how organizational goals are accomplished.Modern ManageMent Creativity § Creativity is the ability to generate original ideas or new perspectives on existing ideas. § Creativity in organizations relate to generating original ideas or new perspectives on existing ideas. An idea must be useful and actionable, have a desirable impact on how organizational goals are accomplished