naintenance of old customers and marketing effect Commerce is in a period of intense creativity. The future promises adaptation and change. Brands that adapt to changed circumstances survive and thrive-until they don't adapt, and eventually die. In conclusion, to survive and succeed in the fierce market competition, it's time for Benjy's to take the o20 strategy and make its position transformed5 maintenance of old customers and marketing effect. Commerce is in a period of intense creativity. The future promises adaptation and change. Brands that adapt to changed circumstances survive and thrive — until they don’t adapt, and eventually die. In conclusion, to survive and succeed in the fierce market competition, it’s time for Benjy’s to take the O2O strategy and make its position transformed