retailers after years of development, including logistics distribution system, physical storefronts, stable and reliable suppliers, relatively perfect supply chain system and rich experience in retail services. Relying on existing systems to develop online business can not only reduce the difficulty and cost of transformation, but also promote dual integration by sharing integrated supply chain system with traditional marketing channels At the same time, Benjy's need guarantee the consistence of quality and price between online and offline products, trying to cultivate a reputation for reasonable prices. "People often showroom because a retailer has done a bad job establishing pricing credibility, " said Joshua Pollack, executive consultant at the Parker Avery Group. The consumer is not necessarily looking for the lowest price--just their own knowledge of prices y o reasonable one. "He suggests getting ahead of the issue by maintaining a firm grip on Besides, Benjy's could design for empathic expertise. Since home appliance product is high added-value commodity, consumers tend to be more cautious, They will not only observe the product appearance but also pay more attention to commodity performance. Customers are willing to pay extra for a trusted advisor helping them make the right choice. So Benjy's need improve its staff hiring and training concerning professional consultancy of electronic devices and appliances They could replace cash registers with tablets that allow the staff to interact with customers and provide immediate merchandise information There's no doubt that the o20 strategy is a win-win strategy to both customers and the company. To customers, they can get more comprehensive information about merchants and their products in the physical stores. In this way, they could pre-order he products and get a cheaper price online than direct offline consumption. As for the company, the 020 strategy could help them reduce their dependence of offline entities on the prime location which means lower rent cost. At the same time, they could master user data with the aid of information technology, which will improve the Phillip m. Perry. Showrooming: How to Turn Enemies Into Advocates. Rural Telecom. Vol 32 Issue 5 Sep/Oct2013, p374 retailers after years of development, including logistics distribution system, physical storefronts, stable and reliable suppliers, relatively perfect supply chain system and rich experience in retail services. Relying on existing systems to develop online business can not only reduce the difficulty and cost of transformation, but also promote dual integration by sharing integrated supply chain system with traditional marketing channels. At the same time, Benjy’s need guarantee the consistence of quality and price between online and offline products, trying to cultivate a reputation for reasonable prices. "People often showroom because a retailer has done a bad job establishing pricing credibility," said Joshua Pollack, executive consultant at the Parker Avery Group. "The consumer is not necessarily looking for the lowest price—just a reasonable one." He suggests getting ahead of the issue by maintaining a firm grip on their own knowledge of prices.4 Besides, Benjy’s could design for empathic expertise. Since home appliance product is high added-value commodity, consumers tend to be more cautious, They will not only observe the product appearance but also pay more attention to commodity performance. Customers are willing to pay extra for a trusted advisor helping them make the right choice. So Benjy’s need improve its staff hiring and training concerning professional consultancy of electronic devices and appliances. They could replace cash registers with tablets that allow the staff to interact with customers and provide immediate merchandise information. There’s no doubt that the O2O strategy is a win-win strategy to both customers and the company. To customers, they can get more comprehensive information about merchants and their products in the physical stores. In this way, they could pre-order the products and get a cheaper price online than direct offline consumption. As for the company, the O2O strategy could help them reduce their dependence of offline entities on the prime location which means lower rent cost. At the same time, they could master user data with the aid of information technology, which will improve the 4 Phillip M. Perry. Showrooming: How to Turn Enemies Into Advocates. Rural Telecom. Vol. 32 Issue 5, Sep/Oct2013, p37