4.1.1 Buyer's profile The furniture market of the 1950s was booming. The market profile was changing with the reducing importance of the wealthy upper-middle class, who had been the traditional market target for furniture retailers. There was a new important market segment,which are the increasingly important segment of young couples,who are looking to furnish their first homes. See exhibit 3. 2003-11-252003-11-25 4.1.1 Buyer’s profile The furniture market of the 1950s was booming. The market profile was changing with the reducing importance of the wealthy upper-middle class, who had been the traditional market target for furniture retailers. There was a new important market segment, which are the increasingly important segment of young couples, who are looking to furnish their first homes. See exhibit 3