Framework 4.1.1 Buyer's profile 4.1.2 Seller's profile 4.1.3 IKEA's strategy 4.1.4 Implication 2003-11-252003-11-25 Framework 4.1.1 Buyer’s profile 4.1.2 Seller’s profile 4.1.3 IKEA’s strategy 4.1.4 Implication