The Tooth Fairy 2.1.3 Market Trends The marketing trend for dentistry is movement toward elective procedures. The major impetus for this trend can be explained by the insurance industry. as the health care industry continues to have costs spiraling upwards, the physicians are getting squeezed as the allowable amount of imbursement from the insurance companies continues to decrease. This creates a fertile environment for elective procedures that do not rely on reimbursement from the insurance company. the doctors are paid directly by the clients Market Forecast 60,000 50.000 30.00 Adults enters 20,000 10.000 2002 2004 20062.1.3 Market Trends The marketing trend for dentistry is movement toward elective procedures. The major impetus for this trend can be explained by the insurance industry. As the health care industry continues to have costs spiraling upwards, the physicians are getting squeezed as the allowable amount of reimbursement from the insurance companies continues to decrease. This creates a fertile environment for elective procedures that do not rely on reimbursement from the insurance company. The doctors are paid directly by the clients. 0 10,000 20,000 30,000 40,000 50,000 60,000 2002 2003 2004 2005 2006 Adults Seniors Market Forecast The Tooth Fairy Page 4